As you know Google advertising system is getting more competitive, it’s not more easy to stay profitable and its getting to start a campaign with less work . if you want to go the extra mile and stay ahead, but do not waste your money on new marketing strategies or techniques, it’s proven that adding negative keywords list to your Adwords campaigns can boost your income. It is indeed a time well spent, you can use Adwords training center to learn how to use Adwords effectively and easily. Have a look at Google Cash Detective 3 page if you want to take your online business to the next level.
You might be aware of this already, negative keywords are keywords you can add to your AdWords account at the campaign or adgroup level would help you block your ads from coming up in the search results matching the negative keyword.Negative keywords apply to broad and phrase match keywords only — do not use them with exact match phrases.
Here is the best example on how to use negative keywords to take your campaigns to the next level. For example you may be bidding on the “storage shed” keyword . Each and every month atleast 301,000 people are searching for this on Google. If you look at the searches that are being tallied under the broad match of “storage shed”, you’ll see that there are 33,100 for “Rubbermaid storage shed” and 18,100 searches for “storage shed plans”. You do not sell Rubbermaid storage sheds, or storage plans, so you add both of these as “-rubbermaid” and “-plans” to your adgroup or –if it applies to all the adgroups in your campaign — to your campaign. You have just weeded out 20% of the searches on the main keyword “storage sheds”, and thus just saved yourself not only the cost of those clicks, but the damage they were doing to your clickthrough rate by displaying ads to people who aren’t worried in what you’re marketing. Google Cash Detective 3 is the one of the best spying software.
And that’s just the tip of the iceberg. In the above example, I checked the keywords once that were triggered for the broad match term with the help of Google Keywords tool. To get the most of negative keywords make sure you look at the results of your Adwords campaigns. You can do this by running a search query report, or, use the new interface, you can easily check negative kwyrods list within your adgroup by going to keywrods tab and then see the search term . If you take “all” from the “see search terms” card, you’ll see the actual search inquiries that individuals used that activated your ads for particular keywords.
If you’re practicing broad match keywords the first time you actually consider what your advertisings are reading for you may give you quite a shock. Many times Google matches realy search to your keyword pretty loosely. It can get as loose as a search query for “dog treats” triggering an ad tied to the broad match of “dog food”. In a sense, this is nice, because it lets your ads more exposure, but if the results are tough and are costing you money, you may like you had started doing negative keyword research months ago.
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